Sandeep Kushwaha

Social media marketing involves harnessing various platforms to gain valuable traffic across your sites. For an effective social media marketing strategy , you have to know the key elements and how to establish them. Don’t worry, you don’t have to go about searching the wide internet as we have curated the following list and it can be of help. Creating an audience persona At the end of the day all the marketing strategies, all the efforts come down to catering to specific audiences through your content. You can do this when you have a better idea about your target audiences. Audience personas are the demographics of your audiences’ interests, fears, needs and behaviours. They will in-turn help you choose the appropriate social media platforms. How to create an audience persona- Research your audience. Identify customer goals and pain points. Understand how you might be of help. Group together common characteristics. You will have a group of unique customer personas. Goals that align wi

Digital marketing agencies help your brand reach the target audience by various media channels. With the help of strategies, quality content and campaigns, they increase your brand’s sales and revenue. Digital marketing agencies   have a team of experts from specific areas like Search Engine Optimisation (SEO), Social Media Marketing (SMM) and Affiliate marketing that provides specialised services to your brand. With the cutthroat advertisement competition we have today, it has become essential to have one such agency for your brand. Here are the top 5 digital marketing companies in India leading the race: Webchutney: Webchutney is a part of Dentsu Aegis Network (DAN). They help your brands to perfect their presence in the digital space. They are known for having long term relationships with their clients. The client list of Webchutney includes Coca-Cola, Unilever, Flipkart, MasterCard, Budweiser among others. You can rely on them for creating world-class content with their team of da