Sandeep Kushwaha

  Everyone’s making video content. Few are making it discoverable. That’s the real gap in 2025. The way people find and engage with videos today doesn’t just depend on good visuals or catchy titles. It hinges on how well that video is built to perform across two different ecosystems at once: search engines and social feeds. Understanding how video SEO and social media work together is now essential to modern content performance. Brands that get this balance right? They don’t just show up. They stick. Here is why. Video SEO Isn’t Just About Ranking Anymore Video SEO has changed. A lot. It’s not about cramming keywords into YouTube descriptions anymore. Search engines are smarter now. They look at things like viewer retention, structured metadata, even the tone and content of the audio itself. Some of it is being transcribed by AI mid-watch. If your video doesn’t hold attention or clearly fit a theme, you’re losing ground, no matter how pretty the thumbnail looks. Effective video SEO...

  Short answer: Extremely. Today travellers are using platforms like TikTok, Instagram, and Facebook as their modern-day travel agents, searching for tips, inspirations, and real-time recommendations. It’s hard to ignore just how much social media has changed the way people plan their travel. For many, it's become the first stop. Not just for inspiration, but for actual decisions. Platforms like TikTok, Instagram, and even Facebook are no longer just places to post. They’re where trips begin. Forget brochures. Forget search engines. People are swiping through itineraries, reviews, and location tags before they even open a map. Discovery Doesn’t Start with Google Anymore That moment when someone thinks, I need a break, more often than not, they’re reaching for their phone, not typing into Google. A few minutes on TikTok or Instagram, and they’ve already got a mental shortlist of destinations. Sometimes even a restaurant or two. Hashtags like #TravelTikTok aren’t just fun, they’re tr...

Have you ever posted a photo on Instagram, written a review on Amazon, or left a comment on a blog? It could be in the format of photos, videos, reviews, or social media posts.  If yes, then welcome to the exciting world of User-Generated Content (UGC)!  UGC has taken the internet by storm and revolutionized the way we consume and create content. It is important because it allows brands to connect with their audiences in a more authentic and engaging way, while also providing valuable insights into consumer behavior and preferences.   So, what is user-generated content? User-generated content is, at its core, a declaration of trust. It is any type of material that people generate and distribute based on their insights, views, and suggestions. User-generated material is mostly found on digital platforms, particularly social media networks, and is increasingly being incorporated into social media strategy . Why is UGC important and what are its benefits? UGC is ...