Sandeep Kushwaha

  Running an online store today has become a lot more than uploading products and waiting for them to sell. The real game happens on social media, where people are most active and discover, compare, and connect with brands. If your business isn’t active there, you’re missing out on the relationships that turn into loyal and regular customers. So, having someone who understands media marketing for e-commerce brings in new changes.  Why is Social Media Important for E-Commerce? Social media is your digital shopfront because it’s where impressions come from. Consumers today are more likely to discover a brand on Instagram or TikTok than through a traditional ad. That means your product photos, tone, and even how you respond to comments shape how people perceive your brand.  But where businesses slip is when they treat it like a side task, not as a core growth for their brand. A consistent, data-backed social media strategy can:  Position your products where your target...

  Running an online store today has become a lot more than uploading products and waiting for them to sell. The real game happens on social media, where people are most active and discover, compare, and connect with brands. If your business isn’t active there, you’re missing out on the relationships that turn into loyal and regular customers. So, having someone who understands media marketing for e-commerce brings in new changes.  Why is Social Media Important for E-Commerce? Social media is your digital shopfront because it’s where impressions come from. Consumers today are more likely to discover a brand on Instagram or TikTok than through a traditional ad. That means your product photos, tone, and even how you respond to comments shape how people perceive your brand.  But where businesses slip is when they treat it like a side task, not as a core growth for their brand. A consistent, data-backed social media strategy can:  Position your products where your target...

  The mass appeal of luxury has always been based on exclusivity, legacy, and the aspiration of power. In 2025, aspiration is no longer just on red carpets and in magazines; it is cultivated, distributed, and amplified through social media. For prestige brands, it will be less about trying to get as many people as possible to engage on social media and more about building desire, telling stories, and sharing exclusivity, which only a few can attain. A social media marketing agency can prioritise distilling that experience into repeatable tactics for luxury brands that are also operating in aspirational spaces but are still discoverable. When done well, those tactics change a brand's relationship with its audience from transactional encounters to sustained preference. If executed properly, it will change a brand from transactional to the provision of an aura within its closest and most discerning few. Here are 10 social media marketing strategies for luxury brands:  Leverage E...

  Everyone’s making video content. Few are making it discoverable. That’s the real gap in 2025. The way people find and engage with videos today doesn’t just depend on good visuals or catchy titles. It hinges on how well that video is built to perform across two different ecosystems at once: search engines and social feeds. Understanding how video SEO and social media work together is now essential to modern content performance. Brands that get this balance right? They don’t just show up. They stick. Here is why. Video SEO Isn’t Just About Ranking Anymore Video SEO has changed. A lot. It’s not about cramming keywords into YouTube descriptions anymore. Search engines are smarter now. They look at things like viewer retention, structured metadata, even the tone and content of the audio itself. Some of it is being transcribed by AI mid-watch. If your video doesn’t hold attention or clearly fit a theme, you’re losing ground, no matter how pretty the thumbnail looks. Effective video SEO...

  Short answer: Extremely. Today travellers are using platforms like TikTok, Instagram, and Facebook as their modern-day travel agents, searching for tips, inspirations, and real-time recommendations. It’s hard to ignore just how much social media has changed the way people plan their travel. For many, it's become the first stop. Not just for inspiration, but for actual decisions. Platforms like TikTok, Instagram, and even Facebook are no longer just places to post. They’re where trips begin. Forget brochures. Forget search engines. People are swiping through itineraries, reviews, and location tags before they even open a map. Discovery Doesn’t Start with Google Anymore That moment when someone thinks, I need a break, more often than not, they’re reaching for their phone, not typing into Google. A few minutes on TikTok or Instagram, and they’ve already got a mental shortlist of destinations. Sometimes even a restaurant or two. Hashtags like #TravelTikTok aren’t just fun, they’re tr...

Have you ever posted a photo on Instagram, written a review on Amazon, or left a comment on a blog? It could be in the format of photos, videos, reviews, or social media posts.  If yes, then welcome to the exciting world of User-Generated Content (UGC)!  UGC has taken the internet by storm and revolutionized the way we consume and create content. It is important because it allows brands to connect with their audiences in a more authentic and engaging way, while also providing valuable insights into consumer behavior and preferences.   So, what is user-generated content? User-generated content is, at its core, a declaration of trust. It is any type of material that people generate and distribute based on their insights, views, and suggestions. User-generated material is mostly found on digital platforms, particularly social media networks, and is increasingly being incorporated into social media strategy . Why is UGC important and what are its benefits? UGC is ...