Sandeep Kushwaha

  Using keywords is a key aspect of every effective Search Engine Optimisation (SEO) strategy. This is why the question of how many keywords to use often puzzles SEO experts. Since keywords serve as a bridge between search engine users and businesses, using few keywords might limit your reach, while stuffing too many can lead to penalisation. So this blog will explore the ideal number of keywords and what search engines expect so that you can provide a perfect balance between visibility and relevance.  Understanding keywords  Essentially, keywords are the phrases that users type into the search bar when looking for information, products or services. They are important for SEO because when you include these terms in your content, it helps search engines match your site with user queries. However, search engine algorithms have become increasingly better at understanding the relationship between the keywords and the content around them and can immediately detect if the use of the keyword