SEO AI Optimisation: How AI Is Reshaping Search Engine Optimisation
For years, businesses have hired an SEO agency to: climb up Google’s rankings, build backlinks, optimise keywords, and ride that wave of organic traffic. But the landscape in 2026 is going to change. Even today, more users are asking questions directly to applications powered by large language models: “Hey ChatGPT, what shoes should I buy for running in heat?” or “Copilot, how do I fix my kitchen sink leak?” No search result page, no list of tabs running, but a straight answer. This means a new frontier is emerging: SEO AI Optimisation. Clients often ask the digital marketing agency if they’ve ever hired one: “Does normal SEO still work?” “Should we partner with an AI SEO agency?” The answer is: yes, but it’s evolving. Two concepts sit at the heart of this shift: Answer Engine Optimisation (AEO) and generative engine optimisation (GEO). 1. Answer Engine Optimisation (AEO): Optimising for the AI Answer Imagine your content being pulled into a chat window o...