AI & SEO: How to Prepare in 2025
Artificial intelligence has moved past just reshaping content. It’s now changing how brands are discovered altogether. Going into 2025, AI in SEO isn’t about efficiency anymore. It’s become the backbone of staying relevant. With generative search evolving fast and AI systems leading the front of the SERP, the landscape keeps shifting. Use AI as a Real SEO Advantage AI is part of nearly every SEO team’s workflow now. Data from Exploding Topics shows about 86% of SEO professionals are already using it. That’s saving them 12+ hours a week on average, along with better outcomes across the board. But it’s not plug-and-play. Think of it more as a partner than a shortcut. When guided by the right strategy, it speeds up ideation, clustering, audits, link reviews. Still, it’s people who steer the outcomes. Generative Search Is the New Front Row AI-driven SEO strategy is right at the surface now. With updates like Gemini, Google’s results page looks different. Instead of just ranked links,...