Sandeep Kushwaha

  Brand mentions used to feel like a bonus. A quote in an article. A tag on social. A “nice” mention in a roundup. Now they’re showing up inside AI answers, and those answers often shape what someone believes before they ever click a link. So if a brand wants to increase AI brand mentions, it helps to treat this like a real visibility channel, not a “we’ll get to it later” task. Monitor AI mentions like competitive research (not social listening) This isn’t the same as watching Instagram comments or responding to tweets. It’s closer to a weekly competitive scan: calm, consistent, and owned by the SEO/content/brand team, not just whoever runs community. Ahrefs frames this as repeatable monitoring: check mentions, compare against competitors, and review changes over time. A practical setup looks like: Manual prompt checks (free, limited): Once a month, run a set list of prompts customers actually ask (“best agency for…”, “alternatives to…”, “how to choose…”) and record who shows up....

  Does AI content work for SEO? Yes, but only when it’s treated like an intern with super speed: useful, but not trusted unsupervised. Google’s stance is basically “we don’t care how you made it, we care whether it’s good,” with one big warning: don’t use automation to pump out low-value pages at scale just to chase rankings. Here’s how a real team should think about AI content for SEO without turning their site into a content landfill. Ask the only question that matters: “Would a human thank you for this?” If a page exists mainly to “target the keyword,” AI or not, it’s in the danger zone. Google’s people-first guidance is clear: aim for helpful, reliable content that actually satisfies the reader. So the litmus test is blunt: Would someone save it, share it, or use it to decide, or would they bounce after the first paragraph because it feels like warmed-over internet soup? Where AI helps (and where it quietly tanks results) AI is great at: Turning messy notes into clean outlines...

If you look closely at how companies grow online, the real turning point isn’t a flashy campaign or a viral moment. It’s usually something quieter, something most people don’t notice at first. A competitor publishes a stronger comparison guide. Their product page starts answering buyer questions slightly better. Your own page slips from position three to position six without ringing any alarms. Then, a quarter later, the numbers start telling a story nobody wants to read. That slow decline is when founders and revenue leaders realise something important: Online visibility is a part of the business’s revenue protection system. That’s why having a strong SEO strategy matters, especially now when behaviour, search patterns, and decision journeys are shifting faster than ever. A breakdown of why SEO has become such a critical growth pillar for companies aiming for long-term, low-CAC visibility: 1. SEO Builds an Asset, Not an Expense Line Paid ads disappear the second your budget pauses. SE...

  For years, businesses have hired an SEO agency to:  climb up Google’s rankings,  build backlinks,  optimise keywords, and  ride that wave of organic traffic. But the landscape in 2026 is going to change. Even today, more users are asking questions directly to applications powered by large language models: “Hey ChatGPT, what shoes should I buy for running in heat?” or “Copilot, how do I fix my kitchen sink leak?” No search result page, no list of tabs running, but a straight answer. This means a new frontier is emerging: SEO AI Optimisation. Clients often ask the digital marketing agency if they’ve ever hired one: “Does normal SEO still work?” “Should we partner with an AI SEO agency?” The answer is: yes, but it’s evolving. Two concepts sit at the heart of this shift: Answer Engine Optimisation (AEO) and generative engine optimisation (GEO). 1. Answer Engine Optimisation (AEO): Optimising for the AI Answer Imagine your content being pulled into a chat window o...

  Search is no longer about ten blue links on Google. With AI-powered systems like ChatGPT, Gemini, Perplexity, and Bing Copilot shaping how answers are delivered, Answer Engine Optimisation (AEO) has quickly become a must. Instead of just ranking websites, AI tools aim to provide direct responses. That means if your content isn’t being optimised for this shift, you risk being invisible to the very customers you’re trying to reach.  But how do you prepare for this? Here’s the breakdown.  What Does AEO Look For Beyond Keywords? Most people assume AEO is just about structured data or FAQ sections, but the reality is more layered. Answer engines rely on semantic understanding; they interpret context, intent, and authority before serving an answer. Here’s what often gets overlooked: Entity Mapping: AI doesn’t just scan words; it builds connections between entities (brands, people, places). If your business isn’t clearly associated with relevant entities, you’re harder to surf...