Sandeep Kushwaha

  Social media provides an excellent opportunity for small businesses to promote their products and services. However, with so many platforms and constantly changing algorithms, it can be challenging to know where to start. So, to help you out, here is your 7-step guide to social media marketing for small businesses:  Research Your Competitors: The first step in creating social media marketing for your small business is identifying your direct and indirect competitors. Knowing your opponents helps you set a benchmark and create a more effective strategy for your own business. Set Social Media Goals and Objectives: The next step is setting a specific goal and objectives that you want to achieve from your business's social media presence. These should be SMART ( Specific, Measurable, Achievable, Relevant, and Time-bound objectives) goals. Get to Know Your Target Audience: Understanding your target audience's age, gender, interests, and pain points helps you create content that re

  Social media has become a vital tool for businesses of all sizes looking to market themselves. So, if you want to harness its potential to transform your digital marketing efforts and achieve greater success, here are the various benefits that come with integrating social media into your marketing strategy:  Increased brand awareness: With billions of active users across multiple social media platforms, businesses can reach a large audience, effectively spreading their brand message far and wide. This, along with creating a memorable brand presence in the consumer's mind, also positions you as a thought leader in the industry. Low-cost advertising: Social media platforms provide affordable advertising options, allowing businesses of all sizes to compete equally. Whether you use paid advertisements or integrate organic reach through strategic content creation, the low cost of social media marketing makes it an ideal option for businesses looking to maximise their ROI. Better sear

  Using LinkedIn marketing tools offers numerous benefits designed to increase the effectiveness of marketing strategies on the platform. It assists with various marketing functions to optimise your LinkedIn presence and achieve your marketing goals. Here, we've gathered the top five popular marketing tools to help you grow faster: Hootsuite: Hootsuite is a social media management platform that automates almost all of the tasks that social media managers perform daily. It connects all social media accounts to a single management console and manages all activities. It offers a unified dashboard for creating, scheduling, and publishing posts and ads. Crystal: Crystal is a comprehensive personality assessment platform that analyses online data about your prospects and deepens your understanding of their personality traits. It further provides real-time recommendations to optimise every call, meeting, and email. Using Crystal’s personality data, you can connect effectively with your pr

  A social media playbook is a comprehensive document that provides guidelines, strategies and the best practices for managing a brand's presence online. It serves as the guiding path that ensures a planned, strategic and comprehensive approach. It covers various aspects, from audience analysis to content strategy, engagement guidelines, crisis management, and more. This blog will answer all your questions regarding how agencies can build a social media playbook.  Set social media marketing goals Before diving into specifics, outline your social media goals. When defining these goals, the more specific, the better. By using existing data you can refine them and make them specific. Whether it is enhancing brand awareness, driving engagement or generating leads, having defined objectives will shape the rest of your playbook. Define your audiences Once you have defined your business goals, it is time to define your primary audience. Understanding your audience is pivotal when it comes

  Introduction In the ever-evolving landscape of online communication, your social media presence is more than just a virtual space to share updates. It's a dynamic platform that can significantly impact your brand's success. While paid advertising has its place, the organic side of social media often needs to be considered.  Let’s take a look at five compelling reasons why you should invest in your organic social media marketing efforts.  Build authentic relationships with your audience Organic social media stands out as a means of developing genuine relationships with your target audience. Your followers are more likely to interact with your brand on a personal level if you invest in providing relevant and worthwhile content. This participation can include comments, direct messages, and conversations that will help you better understand the needs of your community. This way, you can also show the human side of your company. Share behind-the-scenes looks at the employees,

Digital marketing agencies help your brand reach the target audience by various media channels. With the help of strategies, quality content and campaigns, they increase your brand’s sales and revenue. Digital marketing agencies   have a team of experts from specific areas like Search Engine Optimisation (SEO), Social Media Marketing (SMM) and Affiliate marketing that provides specialised services to your brand. With the cutthroat advertisement competition we have today, it has become essential to have one such agency for your brand. Here are the top 5 digital marketing companies in India leading the race: Webchutney: Webchutney is a part of Dentsu Aegis Network (DAN). They help your brands to perfect their presence in the digital space. They are known for having long term relationships with their clients. The client list of Webchutney includes Coca-Cola, Unilever, Flipkart, MasterCard, Budweiser among others. You can rely on them for creating world-class content with their team of da

Today, it is impossible for businesses to compete or survive in the market without having a website. It has become mandatory for organisations to build their website and work on their digital presence. However, only having a website is hardly beneficial for any brand. They need to ensure their website is receiving heavy traffic to use it to their advantage. To do this, many companies are taking help from a digital media agency in Mumbai to bring visitors to their website. Let's explore how digital marketing can improve website traffic. 4 Ways Digital Marketing Can Increase Traffic On Your Website Social Media: Social media has grown immensely from being a platform for connecting with friends and family to becoming a medium for brands to reach out to their potential customers. It has been effective in driving traffic to websites as billions of people are using social networking sites regularly. Businesses must use social media to get in touch with their customers by creating a domin