Sandeep Kushwaha

  2026 is shaping up to be the first year where more campaigns won’t fix anything. AI is changing execution speed, privacy rules are tightening, channels are fragmenting, and leadership wants growth without the cost explosions of the past few years. So the real question isn’t what to do. It’s how to build a marketing plan that doesn’t fall apart every time technology shifts or budgets tighten. This is where a proper digital marketing strategy becomes less about channels and more about structure. Especially for the people who carry the responsibility: CMOs, marketing directors, heads of growth, founders, and the specialists who translate strategy into action. It also ties closely to the topic of digital marketing strategy: how to structure a plan? A core question teams struggle to answer consistently.  Below is a 2026-ready structure based on how high-performing teams are planning now. Start With “Business Tension,, Not Marketing Goals Most teams begin planning by choosing KPI...

Hiring a digital marketing agency can feel like a leap in the dark. The promises are enticing: more traffic, higher conversions, and stronger brand presence. But the stakes are real. Executives worry about ROI; CMOs fret over integration with their teams. While scaling, business owners want proof that every dollar spent will move the needle. Choosing the wrong partner can cost time, money, and credibility. The key is to go beyond pitches and look at fit, expertise, and long-term adaptability. 1. Evaluate Expertise and Specialisation Not all agencies are built the same. Some claim to do everything from social media campaigns to full-blown SEO audits. But generalists can dilute your results. Look for agencies that demonstrate deep expertise in areas your business truly needs. For instance, an SEO agency should provide concrete case studies of e-commerce or B2B SEO success. If social media is critical for your growth, consider a dedicated social media marketing agency with a track recor...

  Search Engine Optimisation (SEO) is the process of improving a website’s visibility on search engines. When implemented well, it allows brands to reach their target audience organically, without relying solely on paid advertisements.  For any digital marketing agency, SEO is not just a service; it’s a long-term strategy that enhances discoverability, builds credibility, and supports the entire customer journey. Here’s how SEO can reshape your digital marketing strategy and drive lasting results: SEO as a long-term growth engine Unlike paid ads, that stop delivering the moment the budget ends, SEO keeps working in the background; quietly compounding over time. It brings steady, organic traffic over time  A single blog or page can rank and perform for years Boosts domain authority with consistent optimisation Helps digital marketing agencies scale without increasing ad speed It’s this consistency that quietly builds something more powerful. Earning trust and credibility t...

  It's the middle of 2025, and AI has now become the invisible force quietly transforming how campaigns are built, content is created, and audiences are understood. For a digital marketing agency in Mumbai trying to keep up, it’s not about jumping on the AI train. That moment’s already passed. The real work now is figuring out where it fits. What’s worth automating? What still needs a human brain? Everyone’s chasing speed and precision, but when you zoom in, the picture gets a lot messier. So, what does using AI in real marketing actually look like right now? Personalisation Isn’t a Luxury Anymore What was once “nice to have” has become a baseline expectation. Thanks to evolving digital marketing trends, product suggestions, CTAs, and even homepages are being tailored based on real-time behaviour. An email with products you actually want? A landing page that shifts based on who’s viewing? That’s not a coincidence, it’s AI. The tech is no longer flashy. It’s foundational. And for br...