Sandeep Kushwaha

  Using LinkedIn marketing tools offers numerous benefits designed to increase the effectiveness of marketing strategies on the platform. It assists with various marketing functions to optimise your LinkedIn presence and achieve your marketing goals. Here, we've gathered the top five popular marketing tools to help you grow faster: Hootsuite: Hootsuite is a social media management platform that automates almost all of the tasks that social media managers perform daily. It connects all social media accounts to a single management console and manages all activities. It offers a unified dashboard for creating, scheduling, and publishing posts and ads. Crystal: Crystal is a comprehensive personality assessment platform that analyses online data about your prospects and deepens your understanding of their personality traits. It further provides real-time recommendations to optimise every call, meeting, and email. Using Crystal’s personality data, you can connect effectively with your pr

  A social media playbook is a comprehensive document that provides guidelines, strategies and the best practices for managing a brand's presence online. It serves as the guiding path that ensures a planned, strategic and comprehensive approach. It covers various aspects, from audience analysis to content strategy, engagement guidelines, crisis management, and more. This blog will answer all your questions regarding how agencies can build a social media playbook.  Set social media marketing goals Before diving into specifics, outline your social media goals. When defining these goals, the more specific, the better. By using existing data you can refine them and make them specific. Whether it is enhancing brand awareness, driving engagement or generating leads, having defined objectives will shape the rest of your playbook. Define your audiences Once you have defined your business goals, it is time to define your primary audience. Understanding your audience is pivotal when it comes