AI Is Driving The Future Of SEO: How To Adapt
We are in the middle of 2024, and AI continues to rapidly revolutionise multiple industries in various ways. Its impact, particularly on Search Engine Optimisation (SEO) has been profound, and it has also finally become clear to us that AI is here to stay. Adapting to these changes is essential for businesses that want to maintain or improve their search engine rankings. Here is a deep dive into how you can navigate the constantly evolving realm of AI-powered SEO and how to adapt for the best results. Embrace AI-powered tools AI tools such as Google Rank Brain and BERT are becoming increasingly popular and influential in determining search rankings. These tools put a special focus on understanding user intent and context rather than just the keywords. Thanks to semantics indexing, search engines have gotten progressively better at this. This is why to keep up, you must utilise a combination of AI-powered SEO tools to easily gain insights into large databases and suggest optimis...