Sandeep Kushwaha

  Web design plays a crucial role in lead generation because it is primarily responsible for building trust at a glance. A great web design goes beyond aesthetics and focuses on user intent and ease of interaction. Getting the User Experience (UX) right and strategically placing CTA’s are just the first steps in lead generation. Having a smart landing page can also make or break your lead, even at the last stage. Here is an in-depth analysis of how web design goes beyond aesthetics and plays an important role in lead generation. Getting the UX right Getting the UX right is very important when it comes to a smart web design. A clean and intuitive layout not only enhances the user experience but also depicts professionalism. A visually de-cluttered website helps users find the information they need. At the same time, responsive web design is a must so that the page is fast to load and optimised for mobile devices. In short, the best way to approach UX design is by getting into the shoes