Sandeep Kushwaha

  Search is no longer about ten blue links on Google. With AI-powered systems like ChatGPT, Gemini, Perplexity, and Bing Copilot shaping how answers are delivered, Answer Engine Optimisation (AEO) has quickly become a must. Instead of just ranking websites, AI tools aim to provide direct responses. That means if your content isn’t being optimised for this shift, you risk being invisible to the very customers you’re trying to reach.  But how do you prepare for this? Here’s the breakdown.  What Does AEO Look For Beyond Keywords? Most people assume AEO is just about structured data or FAQ sections, but the reality is more layered. Answer engines rely on semantic understanding; they interpret context, intent, and authority before serving an answer. Here’s what often gets overlooked: Entity Mapping: AI doesn’t just scan words; it builds connections between entities (brands, people, places). If your business isn’t clearly associated with relevant entities, you’re harder to surf...

  The Rise of AI Search The way people are searching online is changing faster than ever. Today, AI-powered search engines don’t just match keywords but they try to understand the real intent behind a user’s question to deliver the most accurate, helpful answers. That means traditional SEO tactics like adding keywords or optimising for basic search rankings arent’ enough.  This is why businesses need to focus on Answer Engine Optimisation(AEO), a method designed to make your content the best, the complete answer that AI-engines will serve the users. In this new landscape, its’s about being seen as the definitive solution to what people are asking for. Here is a deeper look. How AI Evaluates Content AI algorithms ponder several aspects while selecting the best answers: Relevance: Most importantly, the content should be related to the user's question. Authority: Priority is given to the most reliable and best-researched sources. Context: Location, device, and user habits are som...