Sandeep Kushwaha

  The internet’s being interpreted by algorithms that think more like us than ever before. A few years ago, it was all about keywords and backlinks, but today, it’s about how useful your content sounds to AI. Weird, right?  As part of our mass media research project, we decided to understand how brands are keeping up with this shift. So, we reached out to the SEO agency team at Verve Media, which is also a digital marketing agency. They’ve been experimenting with AI search results, SEO AI optimisation, and everything in between. Here’s how the conversation went with the SEO expert:  First, how AI search even works Earlier, SEO meant competing for a spot among the “10 blue links”. But now, AI SEO optimisation tools like Google’s AI Overviews and ChatGPT search have shifted their focus. They are more focused on answering queries about content. Ranking now depends on understanding how AI interprets content and intent.  These systems collect insights from across the web...

  For years, businesses have hired an SEO agency to:  climb up Google’s rankings,  build backlinks,  optimise keywords, and  ride that wave of organic traffic. But the landscape in 2026 is going to change. Even today, more users are asking questions directly to applications powered by large language models: “Hey ChatGPT, what shoes should I buy for running in heat?” or “Copilot, how do I fix my kitchen sink leak?” No search result page, no list of tabs running, but a straight answer. This means a new frontier is emerging: SEO AI Optimisation. Clients often ask the digital marketing agency if they’ve ever hired one: “Does normal SEO still work?” “Should we partner with an AI SEO agency?” The answer is: yes, but it’s evolving. Two concepts sit at the heart of this shift: Answer Engine Optimisation (AEO) and generative engine optimisation (GEO). 1. Answer Engine Optimisation (AEO): Optimising for the AI Answer Imagine your content being pulled into a chat window o...

  If you’ve ever wondered why some websites consistently show up at the top of Google while others get buried, it’s not just about the keywords anymore. Google now looks closely at how trustworthy and reliable your content is. That’s where E-E-A-T comes in.  This blog is the breakdown of what E-E-A-T means, why Google introduced it, and how you can apply it to boost your SEO with Google’s E-E-A-T. You’ll also learn how it affects rankings, improves your SEO visibility , and why it’s important for SEO optimisation.  What is Google E-E-A-T? Google E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a part of Google’s search quality guidelines, designed to measure how valuable and credible online content is. In simple terms, Google doesn’t just want keyword-stuffed pages; it needs information people can trust. If you’re running a business website, blog or working with a digital marketing agency , aligning with E-E-A-T ensures your content m...

  Search is no longer about ten blue links on Google. With AI-powered systems like ChatGPT, Gemini, Perplexity, and Bing Copilot shaping how answers are delivered, Answer Engine Optimisation (AEO) has quickly become a must. Instead of just ranking websites, AI tools aim to provide direct responses. That means if your content isn’t being optimised for this shift, you risk being invisible to the very customers you’re trying to reach.  But how do you prepare for this? Here’s the breakdown.  What Does AEO Look For Beyond Keywords? Most people assume AEO is just about structured data or FAQ sections, but the reality is more layered. Answer engines rely on semantic understanding; they interpret context, intent, and authority before serving an answer. Here’s what often gets overlooked: Entity Mapping: AI doesn’t just scan words; it builds connections between entities (brands, people, places). If your business isn’t clearly associated with relevant entities, you’re harder to surf...