Sandeep Kushwaha

  TLDR Many brands treat SEO like a quick win. But the truth? It’s not a sprint; it’s more of a slow, steady climb. While short-term hacks might give you a spike, long-term SEO is what builds trust, traffic, and returns that keep adding up over time. If your business is aiming for real growth, SEO isn’t optional; it needs to be baked into the way you market, plan, and scale. SEO Is the Only Channel That Keeps Getting Stronger Ads? They vanish the second your budget runs dry. Social reach? It’s a rollercoaster. But SEO? Every blog you publish, every backlink you earn, and every page you optimise builds more momentum. The longer your foundation’s been in place, the harder it works for you, without raising your spend. That’s why the smart move isn’t just doing SEO. It’s doing it consistently. The best brands build strong content ecosystems, smart internal links, and a clean technical setup that keeps working in the background 24/7. Quick Wins Break When Google Changes the Rules Google...

  As tools like ChatGPT have become part of how people research, learn, and make buying decisions, a new SEO opportunity has emerged: getting your brand mentioned in AI-generated answers. This isn’t traditional SEO. It’s not about ranking on a results page; it’s about being part of the answer itself. So, if you are wondering how to rank on ChatGPT, this blog is going to help you do exactly that. Let's begin. Why Visibility on ChatGPT Matters ChatGPT doesn’t list websites. It delivers a direct response. That means when your brand is included in its output, you instantly gain trust, relevance, and attention, no click needed. This is how marketers plan to use ChatGPT for brand visibility. For industries like SaaS, e-commerce, and professional services, showing up in AI answers could mean better reach, stronger brand recall, and more leads. How to Boost Brand Ranking on ChatGPT Think Beyond Keywords ChatGPT relies on patterns and context, not real-time crawling. So instead of keyword s...

  Search Engine Optimisation (SEO) is the process of improving a website’s visibility on search engines. When implemented well, it allows brands to reach their target audience organically, without relying solely on paid advertisements.  For any digital marketing agency, SEO is not just a service; it’s a long-term strategy that enhances discoverability, builds credibility, and supports the entire customer journey. Here’s how SEO can reshape your digital marketing strategy and drive lasting results: SEO as a long-term growth engine Unlike paid ads, that stop delivering the moment the budget ends, SEO keeps working in the background; quietly compounding over time. It brings steady, organic traffic over time  A single blog or page can rank and perform for years Boosts domain authority with consistent optimisation Helps digital marketing agencies scale without increasing ad speed It’s this consistency that quietly builds something more powerful. Earning trust and credibility t...

  Everyone’s making video content. Few are making it discoverable. That’s the real gap in 2025. The way people find and engage with videos today doesn’t just depend on good visuals or catchy titles. It hinges on how well that video is built to perform across two different ecosystems at once: search engines and social feeds. Understanding how video SEO and social media work together is now essential to modern content performance. Brands that get this balance right? They don’t just show up. They stick. Here is why. Video SEO Isn’t Just About Ranking Anymore Video SEO has changed. A lot. It’s not about cramming keywords into YouTube descriptions anymore. Search engines are smarter now. They look at things like viewer retention, structured metadata, even the tone and content of the audio itself. Some of it is being transcribed by AI mid-watch. If your video doesn’t hold attention or clearly fit a theme, you’re losing ground, no matter how pretty the thumbnail looks. Effective video SEO...

  Artificial intelligence has moved past just reshaping content. It’s now changing how brands are discovered altogether. Going into 2025, AI in SEO isn’t about efficiency anymore. It’s become the backbone of staying relevant. With generative search evolving fast and AI systems leading the front of the SERP, the landscape keeps shifting. Use AI as a Real SEO Advantage AI is part of nearly every SEO team’s workflow now. Data from Exploding Topics shows about 86% of SEO professionals are already using it. That’s saving them 12+ hours a week on average, along with better outcomes across the board. But it’s not plug-and-play. Think of it more as a partner than a shortcut. When guided by the right strategy, it speeds up ideation, clustering, audits, link reviews. Still, it’s people who steer the outcomes. Generative Search Is the New Front Row AI-driven SEO strategy is right at the surface now. With updates like Gemini, Google’s results page looks different. Instead of just ranked links,...

  Search today is local. Most people don’t just look for “a bakery”; they look for “a bakery near me”, and yet, far too many businesses still chase broad SEO goals, ignoring the one approach that drives results where it actually matters: right around them. That’s where local SEO comes in. It’s not about reaching everyone; it’s about showing up for the right ones. Done right, local SEO gives your brand visibility where decisions are made and conversions happen. What is Local SEO and How Does It Work? Local SEO services are all about helping people nearby find you faster. When someone searches for a service in a specific area, Google prioritises businesses that show strong local signals. That’s how those map results appear. Here is a list of proven strategies to skyrocket your website traffic . To get there, these elements matter: A well-optimised Google Business Profile Location-based keywords added across your site Consistent listings on platforms like Justdial, Sulekha, or Yelp Re...