Sandeep Kushwaha

  By now, most people working in digital know that Google updates its algorithm regularly. But in 2025, the pace and impact of those changes feel different. They’re bigger, more focused, and tied closely to how people actually use the web. If your site depends on organic traffic, you’ve probably noticed the pattern. A new update rolls out, rankings shift, and what worked last quarter suddenly stops working. That’s why SEO in 2025 isn’t just about checking a few boxes anymore. It’s about adjusting your entire approach based on what Google is rewarding now. What Google’s Looking At These Days The algorithm is still doing what it always did—sorting pages to figure out which ones deserve to rank. But the way it makes those decisions has changed.  Content that reads like it was written by someone with experience is performing better.  Google’s leaning hard into what they call EEAT: experience, expertise, authoritativeness, and trust. In plain terms, that means Google wants rea...

  Most brands start SEO with good intentions, but they either rush in without a plan or spread themselves too thin trying to follow every trend. If done right, it doesn’t take magic. Just method. Truth is, SEO works best when it's steady, focused, and built on how real people search and behave online. That’s when it starts making a dent—often faster than you'd think. Here’s how six months of smart SEO can turn things around: Get the Full Picture First Don’t touch a single meta tag until you’ve seen the backend of your website like Google sees it. Is your site loading fast enough? Is it mobile-friendly? Are there broken pages, or hidden crawl issues dragging you down? An honest audit lays the groundwork. It doesn’t just spit out numbers—it explains what they mean. A solid SEO agency in Mumbai will help you see the roadblocks and tell you how to move past them. Find Keywords That Actually Bring In Buyers Not all traffic is good traffic. Ranking for popular keywords might get you...

Have you ever posted a photo on Instagram, written a review on Amazon, or left a comment on a blog? It could be in the format of photos, videos, reviews, or social media posts.  If yes, then welcome to the exciting world of User-Generated Content (UGC)!  UGC has taken the internet by storm and revolutionized the way we consume and create content. It is important because it allows brands to connect with their audiences in a more authentic and engaging way, while also providing valuable insights into consumer behavior and preferences.   So, what is user-generated content? User-generated content is, at its core, a declaration of trust. It is any type of material that people generate and distribute based on their insights, views, and suggestions. User-generated material is mostly found on digital platforms, particularly social media networks, and is increasingly being incorporated into social media strategy . Why is UGC important and what are its benefits? UGC is ...