Sandeep Kushwaha

  Let’s call out the biggest lie in social media: “Just post consistently.” Consistency is cute. But consistency with the wrong strategy is how brands stay busy… and stay broke. Because in 2026, social isn’t a “nice channel to have.” It’s where people decide: if you’re legit if you’re relevant if you’re worth buying from …and they decide it fast. That’s exactly why working with a social media marketing agency can be the best business move you make this year. Social Media Is No Longer Content. It’s Positioning. Most businesses treat social like a content calendar: Monday quote. Wednesday carousel. Friday reel. Repeat. But the brands winning are building a system : Content that earns attention Messaging that sticks Creative that looks native on each platform And a funnel that turns views into leads and sales That transformation is what a strong agency drives, because they’re not just “posting.” They’re engineering perception. The real benefits of social media marketing (when it’s ...

  The mass appeal of luxury has always been based on exclusivity, legacy, and the aspiration of power. In 2025, aspiration is no longer just on red carpets and in magazines; it is cultivated, distributed, and amplified through social media. For prestige brands, it will be less about trying to get as many people as possible to engage on social media and more about building desire, telling stories, and sharing exclusivity, which only a few can attain. A social media marketing agency can prioritise distilling that experience into repeatable tactics for luxury brands that are also operating in aspirational spaces but are still discoverable. When done well, those tactics change a brand's relationship with its audience from transactional encounters to sustained preference. If executed properly, it will change a brand from transactional to the provision of an aura within its closest and most discerning few. Here are 10 social media marketing strategies for luxury brands:  Leverage E...

  In today’s marketing landscape, digital mediums have risen to popularity. Chances are, you might have already heard about them from fellow businessmen. Whether you are just starting off or have a well established business, you can reap the benefits of digital marketing for business. You get a fair ground to compete with bigger brands without needing a high budget. Now that you know about its endless benefits, you might be wondering how exactly it does so.  Here are 5 ways digital marketing can help your business grow: It help you build a customer base  Search engine optimization (seo) is a branch of digital marketing that deals with optimising your website to increase its ranking in the results page. This means you have a higher chance of appearing in the result page of users who search for keywords related to your businesses’ niche. There is a high probability of them converting into permanent customers, thereby leading to enhanced sales.  If you are looking for a...

Social networking is one of the most powerful marketing tools accessible. However, not all social media platforms are made alike. Each platform has its own group of users, each with its own eccentricities in how they engage with the material. Given the number of platforms available, it can be difficult to know which is the best website for the marketing of your company. Let’s take a look at some tips that will help you choose the best social media platform for your business.   Understand your audience- It is important to know about your target audience. You should learn and understand their personas through customer feedback, social media, social listening, and on-site statistics. Write down questions like- Are they male or female? Who is your typical customer?  What are they interested in outside of your product and service?  Set goals and objectives for social media- Once you know your audience, you need to define goals for that audience. Are you looking to raise...

Looking to captivate your social media audience and stand out in a sea of content? It's time to brush up on your storytelling skills! Storytelling isn't just for bedtime tales or Hollywood blockbusters; it's a powerful tool that can help you connect with your followers, showcase your brand personality, and ultimately drive engagement. Whether you're a social media newbie or a seasoned pro, here are some practical tips and creative inspiration for using the art of storytelling to elevate your social media game. Get ready to craft some compelling narratives and unleash your inner storyteller! Know your audience: Before you start telling your story, it's important to know your audience. Who are they? What are their interests? What kind of content do they respond to? Understanding your audience will help you craft a story that resonates with them. Keep it concise: Social media platforms like Twitter and Instagram have character limits, so it's important to keep yo...

  Did you know that as of 2023, there are 4.76 billion active social media users worldwide? That's a lot of potential customers to reach! But how do you turn those likes and follows into sales? Enter social media marketing funnels - the secret sauce to converting those social media users into loyal customers. These funnels guide potential customers through a series of steps, from awareness to conversion, all while building relationships and trust along the way.  So, buckle up and dive into the exciting world of funnels and the importance of social media! What is a Social Media Marketing Funnel? A social media marketing funnel is a framework that guides potential customers from awareness of a brand or product to a desired action, such as a purchase. The funnel typically consists of four stages and each stage requires a different type of content and engagement strategy to move potential customers closer to the desired action. The benefits of social media marketing are en...