How to Avoid Ruining SEO During a Website Redesign
Updating and redesigning your website is like giving it a fresh new look and feel. Along with being exciting and full of new possibilities, it is also necessary once in a while. But while you're planning about all the cool designs and modern styles, there's something really important that can be easily overlooked. This crucial aspect is Search Engine Optimisation (SEO). If you don’t plan carefully, you might lose all the progress you've made in showing up on search engines and need to begin anew. This blog will take a deep dive into how you can update your website without hurting your search engine rankings. Before redesigning your website, you can conduct a thorough SEO audit using tools like Google Search Console, SEMrush, or Ahrefs. This will help you identify your top-performing pages, keywords, and backlinks. Understanding what drives traffic will ensure that critical elements are preserved and optimised during the redesign. Maintaining your existing URL structure is...