LLMs in Digital Marketing
You’ve probably heard the buzz, how LLMs are transforming digital marketing. But behind that broad statement sits something more specific (and more powerful): Large Language Models, or LLMs. These aren’t just content generators. They’re transforming how marketing works, from early planning to execution and analysis. LLMs like GPT-4, Claude, and Gemini are already baked into the tools and workflows many teams use every day. If you're a digital marketing agency and not paying attention? You're already behind. Let's take a look. How LLMs “See” Content? Old-school SEO was all about keywords and links. LLMs work differently. They look at the big picture. They scan for meaning, relationships between ideas, and how naturally a topic is covered. If your content makes sense to a human, there’s a good chance it’ll make sense to the model. That’s why structure, clarity, and tone suddenly matter a whole lot more than keyword stuffing. LLMs try to “understand” your content, not just ...