Sandeep Kushwaha

  When it comes to building a great website, often only two things come to mind. The first is how it looks and feels, which is user experience (UX), and the second is how it ranks, i.e., search engine optimisation (SEO). However, many businesses make the mistake of focusing too much on one over the other. Experienced web designers understand that SEO and web design are two pieces of the same puzzle, often very interdependent on each other. When both these pieces are aligned, they can boost both your website's visibility and user experience. Here are five key reasons why SEO and web design should always go hand in hand.  User experience (UX) A well-designed website ensures easy navigation, fast loading times, and an intuitive layout. This results in better user engagement, lower bounce rates, and higher search engine rankings, as search engines prioritise sites with positive user experiences. Page speed and SEO Page load speed can directly impact SEO ranking, which makes it a ...

  Your website is more than just a collection of web pages; it is your online storefront. But what if your site fails to engage your target audience effectively and stagnates over time? In our fast-paced world, a static or outdated website can be a primary reason why your business's online growth is being hindered. If you are facing this problem, then, for your ease of understanding, this blog post will explore the top 5 reasons why you might need to redesign your website. Better User Experience (UX) A good user experience is at the heart of every successful website. A site that is difficult to navigate or understand can frustrate your potential customers, and they might turn to your competitors for products or services. A redesign can help with your usability issues, which, when improved, can lead to increased user engagement.  Mobile Responsiveness People are accessing websites on mobile devices more than ever before, and this trend is only going to climb every day. If your ...

  It is not a secret anymore that websites are crucial to expanding the reach of your business. But did you know that the way the elements of your website are organised plays a key role in engaging those new audiences?  This is because, for the average user, your website serves as a primary interface, based on which the audience creates an image of your brand. If we go by stats, 39 per cent of the audience will leave your site if it is even a bit laggy, which is why website responsiveness is a key ranking factor for most search engines. To inform you more about the necessity of user-friendly website design, this blog will dive into the key reasons why web design is important for your audience.  First impressions matter You never get a second chance to make a first impression, and it is often said that web designers have about 50 milliseconds to make a good impression. Your website serves as the digital face of your brand If your website is old and uneasy, then users wil...