What Affects Your SEO Score And How Can You Improve It In 3 Steps

 There is no doubt that there is cut-throat competition when it comes to ranking higher on the search engines. It has become a necessity for a business to get their website on the first page of search engine results. This is where the SEO score comes into play as it determines how optimised is your website to rank higher. You can consider SEO your most valuable asset which helps in boosting your business by driving more organic traffic, revenue and conversions. Let’s explore what affects your SEO score and how you can improve it in 3 steps! 

What Affects Your SEO Score And How Can You Improve It In 3 Steps



What Is SEO Score?


SEO score is a measure which shows a website’s optimisation score based on its technical aspects and user-facing elements. It is measured on a scale of 100 and the websites that have SEO scores from 80 to 100 are likely to have higher rankings in search engines like Google. 


What Affects SEO Score?


Here are some factors which affect SEO scores:

  1. Technical Parameters: The technical aspects such as site structure, URLs, page speed, indexing, and server response determine the SEO score of your website. To take more care of the back-end issues such as these you can take help from any digital marketing agency which specializes in SEO strategies.

  2. Content Quality And Relevance:   You can consider content quality and relevance paramount for the SEO score. Your content structure, relevance and engagement are accessed by the search engine algorithms. The most significant aspects of SEO score are meta title and meta description, internal links, bounce rate, and image optimization. With an experienced digital marketing agency, you can create creative content which can help you with your website optimisation.

  3. User Experience: User experience creates a huge impact on your SEO score. How fast your website is loading, the speed of image rendering, how responsive they are, click depth, etc. all enhance user experience and SEO. 


How Can You Improve SEO Score In 3 Steps?

Here are the 3 steps which can help you improve your SEO score.


  1. Technical SEO Audit: Run a technical SEO audit to fix issues such as slow page load time, broken links and mobile friendliness. After fixing these technical problems you can re-run the audit to check improvements.

  2. On-Page Site Optimisation: Focus on your website content and optimise it according to your SEO strategy. Search the right keywords for your website that are relevant to your services and goods. Then incorporate the targeted keywords into your content, meta description and title tags. 

  3. Mobile-Friendly Website: Make sure that the users can easily navigate your website on their mobiles as Google ranks your website on the basis of mobile-first index. You can get help from professional SEO services to improve your website and make it mobile-friendly.



So, these are the 3 important tricks which help you improve your SEO score. Some of the most important aspects of SEO are content quality, technical parameters and user experience. In order to enhance these three aspects and boost your SEO score you can consider consulting a digital marketing agency in Mumbai. There is one agency which stands out from the crowd based on its excellent services is Verve Media. It is one of the best SEO agency in Mumbai, and offers various digital marketing services including SEO. With their team of SEO professionals, you can boost your online presence in no time. You can visit their website to learn more.

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