Sandeep Kushwaha

  Introduction  Gone are the days when social media was used just to be social, now it has become an important tool for businesses to grow and introduce their services and products to people all over the world. Through social media, it has become more efficient for businesses to expand brand awareness, build credibility and drive conversion. However, in order for your social media initiatives to have the most possible impact, you must track your social media measurements and key metrics. Let’s look into the why you need to track your social media performance.  What Are Social Media Metrics And It Is Important To Track Them? Social media metrics are a measure which showcases how well your social media strategies are working and what you can do to improve it. It enables you to analyze the score of interaction (likes, comments and shares) in your post and content. Why is it important? Well, it helps you understand your audience’s demographic their interests, and mode of inte...

  There are many brands who are leveraging social platforms  to reach their audience. Some of them have been successful enough to gain popularity overnight by reaching the right people at the right time; such is the power of social media. To find out how exactly are businesses  reaching target audience through social media , read further: It builds brand awareness By being consistent with brand elements throughout multiple platforms like Instagram, X, Linkedin, you can create a distinct image for your business. This makes you stand out from the rest of your competitors. Whenever customers search for elements related to the niche of your business, you are bound to reach them. Promoting their content It is social media 101 that the more original yet unique your content is, the higher probability it has to reach more audience. There are many forms of content like videos, blogs, posts, that businesses post across all their platforms. If these are relevant, they pop up on the...