Sandeep Kushwaha

Websites are probably the first contact users have with your brand. This is why you need to be a step ahead and tailor it to make it more attractive. Brand identity comprises the core values of your brand. Usually it is incorporated into your site in the form of visual elements. But you might wonder why to go through all this trouble. Here is why a strong brand identity is important in web design: Sets you apart from your competitors Most brands end up copying the layouts of popular websites which is why it becomes difficult to differentiate them. This is where strong brand identity comes into the picture. You can use a number of visual elements such as colour scheme, logo, slogan to convey your brand’s message. Customers will remember these elements as synonymous to your actual brand and will make you stand out in your niche market.  To maintain brand consistency Along with a strong brand identity, you also need to ensure that it is consistent across all your social media pages. Each