Sandeep Kushwaha

As of now, for small and medium businesses, competition is no longer just about having a digital presence; it’s about being discovered first. In 2025, 70% of customers make general online searches using Google. Be it a “best café near me” or “plumber in Andheri,” customers expect accurate, fast, and relevant results. This makes local SEO critical. Without it, businesses risk losing customers to competitors who appear at top of the search results. Why Local SEO is More Important Than Ever Consumer habits have changed. Searches now are more location-based, mobile usage prevails, and voice assistants are conditioning the way people search. Search engines themselves are giving preference to businesses that provide relevant, localised, and interactive experiences. For small and medium-sized businesses, doing local SEO is not a choice anymore but the tipping point for growth. Five Key Areas Businesses Must Focus On Google Business Profile optimisation Keeping your profile accurate, active...

  Hotels need a strong online presence to thrive in today's digital world. Travellers often use the internet to find and book places to stay, so hotels need to be easy to find online. Search Engine Optimisation (SEO) is the most efficient approach to do this as it generates over 1,000 %+ more traffic than organic media strategies. S o, if you are wondering how SEO can help you boost your hotel’s online visibility, here are five tips you should not miss‌! Create High-Quality Content: In the world of SEO, content is the most important thing. You can improve your hotel's search engine rankings and get more visitors to your website by creating content that is of high quality, interesting, and helpful to your target audience. This includes creating valuable blog posts, articles, and guides about your hotel's amenities, nearby attractions, and travel tips. Moreover, you must use keywords in your content so that it shows up in search engine results. Integrate Local SEO: Secondly...