Sandeep Kushwaha

  Using LinkedIn marketing tools offers numerous benefits designed to increase the effectiveness of marketing strategies on the platform. It assists with various marketing functions to optimise your LinkedIn presence and achieve your marketing goals. Here, we've gathered the top five popular marketing tools to help you grow faster: Hootsuite: Hootsuite is a social media management platform that automates almost all of the tasks that social media managers perform daily. It connects all social media accounts to a single management console and manages all activities. It offers a unified dashboard for creating, scheduling, and publishing posts and ads. Crystal: Crystal is a comprehensive personality assessment platform that analyses online data about your prospects and deepens your understanding of their personality traits. It further provides real-time recommendations to optimise every call, meeting, and email. Using Crystal’s personality data, you can connect effectively with your pr...

  Introduction  Gone are the days when social media was used just to be social, now it has become an important tool for businesses to grow and introduce their services and products to people all over the world. Through social media, it has become more efficient for businesses to expand brand awareness, build credibility and drive conversion. However, in order for your social media initiatives to have the most possible impact, you must track your social media measurements and key metrics. Let’s look into the why you need to track your social media performance.  What Are Social Media Metrics And It Is Important To Track Them? Social media metrics are a measure which showcases how well your social media strategies are working and what you can do to improve it. It enables you to analyze the score of interaction (likes, comments and shares) in your post and content. Why is it important? Well, it helps you understand your audience’s demographic their interests, and mode of inte...

Social media marketing involves harnessing various platforms to gain valuable traffic across your sites. For an effective social media marketing strategy , you have to know the key elements and how to establish them. Don’t worry, you don’t have to go about searching the wide internet as we have curated the following list and it can be of help. Creating an audience persona At the end of the day all the marketing strategies, all the efforts come down to catering to specific audiences through your content. You can do this when you have a better idea about your target audiences. Audience personas are the demographics of your audiences’ interests, fears, needs and behaviours. They will in-turn help you choose the appropriate social media platforms. How to create an audience persona- Research your audience. Identify customer goals and pain points. Understand how you might be of help. Group together common characteristics. You will have a group of unique customer personas. Goals that align wi...

  Did you know that as of 2023, there are 4.76 billion active social media users worldwide? That's a lot of potential customers to reach! But how do you turn those likes and follows into sales? Enter social media marketing funnels - the secret sauce to converting those social media users into loyal customers. These funnels guide potential customers through a series of steps, from awareness to conversion, all while building relationships and trust along the way.  So, buckle up and dive into the exciting world of funnels and the importance of social media! What is a Social Media Marketing Funnel? A social media marketing funnel is a framework that guides potential customers from awareness of a brand or product to a desired action, such as a purchase. The funnel typically consists of four stages and each stage requires a different type of content and engagement strategy to move potential customers closer to the desired action. The benefits of social media marketing are en...