3 Key Elements of an Effective Social Media Marketing Strategy, and How to Establish Them
Social media marketing involves harnessing various platforms to gain valuable traffic across your sites. For an effective social media marketing strategy , you have to know the key elements and how to establish them. Don’t worry, you don’t have to go about searching the wide internet as we have curated the following list and it can be of help. Creating an audience persona At the end of the day all the marketing strategies, all the efforts come down to catering to specific audiences through your content. You can do this when you have a better idea about your target audiences. Audience personas are the demographics of your audiences’ interests, fears, needs and behaviours. They will in-turn help you choose the appropriate social media platforms. How to create an audience persona- Research your audience. Identify customer goals and pain points. Understand how you might be of help. Group together common characteristics. You will have a group of unique customer personas. Goals that align wi