How Effective is Social Media Marketing in the Travel Industry?
Short answer: Extremely. Today travellers are using platforms like TikTok, Instagram, and Facebook as their modern-day travel agents, searching for tips, inspirations, and real-time recommendations. It’s hard to ignore just how much social media has changed the way people plan their travel. For many, it's become the first stop. Not just for inspiration, but for actual decisions. Platforms like TikTok, Instagram, and even Facebook are no longer just places to post. They’re where trips begin. Forget brochures. Forget search engines. People are swiping through itineraries, reviews, and location tags before they even open a map. Discovery Doesn’t Start with Google Anymore That moment when someone thinks, I need a break, more often than not, they’re reaching for their phone, not typing into Google. A few minutes on TikTok or Instagram, and they’ve already got a mental shortlist of destinations. Sometimes even a restaurant or two. Hashtags like #TravelTikTok aren’t just fun, they’re tr...