Social Media Measurement and Key Metrics to Track
Introduction Gone are the days when social media was used just to be social, now it has become an important tool for businesses to grow and introduce their services and products to people all over the world. Through social media, it has become more efficient for businesses to expand brand awareness, build credibility and drive conversion. However, in order for your social media initiatives to have the most possible impact, you must track your social media measurements and key metrics. Let’s look into the why you need to track your social media performance. What Are Social Media Metrics And It Is Important To Track Them? Social media metrics are a measure which showcases how well your social media strategies are working and what you can do to improve it. It enables you to analyze the score of interaction (likes, comments and shares) in your post and content. Why is it important? Well, it helps you understand your audience’s demographic their interests, and mode of interaction. It al