Sandeep Kushwaha

  The internet’s being interpreted by algorithms that think more like us than ever before. A few years ago, it was all about keywords and backlinks, but today, it’s about how useful your content sounds to AI. Weird, right?  As part of our mass media research project, we decided to understand how brands are keeping up with this shift. So, we reached out to the SEO agency team at Verve Media, which is also a digital marketing agency. They’ve been experimenting with AI search results, SEO AI optimisation, and everything in between. Here’s how the conversation went with the SEO expert:  First, how AI search even works Earlier, SEO meant competing for a spot among the “10 blue links”. But now, AI SEO optimisation tools like Google’s AI Overviews and ChatGPT search have shifted their focus. They are more focused on answering queries about content. Ranking now depends on understanding how AI interprets content and intent.  These systems collect insights from across the web...

  Search today is local. Most people don’t just look for “a bakery”; they look for “a bakery near me”, and yet, far too many businesses still chase broad SEO goals, ignoring the one approach that drives results where it actually matters: right around them. That’s where local SEO comes in. It’s not about reaching everyone; it’s about showing up for the right ones. Done right, local SEO gives your brand visibility where decisions are made and conversions happen. What is Local SEO and How Does It Work? Local SEO services are all about helping people nearby find you faster. When someone searches for a service in a specific area, Google prioritises businesses that show strong local signals. That’s how those map results appear. Here is a list of proven strategies to skyrocket your website traffic . To get there, these elements matter: A well-optimised Google Business Profile Location-based keywords added across your site Consistent listings on platforms like Justdial, Sulekha, or Yelp Re...