Sandeep Kushwaha

  When it comes to building a great website, often only two things come to mind. The first is how it looks and feels, which is user experience (UX), and the second is how it ranks, i.e., search engine optimisation (SEO). However, many businesses make the mistake of focusing too much on one over the other. Experienced web designers understand that SEO and web design are two pieces of the same puzzle, often very interdependent on each other. When both these pieces are aligned, they can boost both your website's visibility and user experience. Here are five key reasons why SEO and web design should always go hand in hand.  User experience (UX) A well-designed website ensures easy navigation, fast loading times, and an intuitive layout. This results in better user engagement, lower bounce rates, and higher search engine rankings, as search engines prioritise sites with positive user experiences. Page speed and SEO Page load speed can directly impact SEO ranking, which makes it a ...

  Have you ever wondered why some websites appear on the first page of Google while others seem to be lost on the second page, never to be opened? This is mainly because even the best-designed site with the most valuable content can go unnoticed without proper Search Engine Optimisation (SEO). If you are launching a new website, cracking the right SEO code is crucial to driving traffic and building your online presence. The good news is that it's not as complicated as it sounds. This blog will dive into SEO strategies for new websites and tips to get your site ranking quickly and efficiently.    In-depth keyword research Start by identifying the most relevant keywords for your business or niche using tools like Google Keyword Planner or Ubersuggest. Along with that, you can focus on a mix of short-tail and long-tail keywords to capture a variety of searches. Look for keywords with high search volume but low competition. Also read this: Choosing the Right SEO Keyword...

  In today's social media-dominated age, fashion brands need a strong online presence. But just having an online presence isn't enough. The content you share must be visually appealing and tell your brand's story while interacting with your audience. By sharing helpful content, fashion brands can build a community and turn followers into loyal customers. To help you do this effectively, this guide will explore five effective fashion brand marketing strategies for brands looking for creative digital marketing ideas.  Leverage the power of User-Generated Content (UGC) UGC is a great way to gain trust among new users. Encourage your users to post their outfits using your hashtags, and then feature them on your page. This helps new users get a clear understanding of how your product looks and feels outside of a curated space.   Collaborate to join user bases Partnering with a non-competitor brand can help you expand your reach and gain new audiences. However, it is key t...

  Keeping up with the fast changes in marketing is imperative in 2024. As technology and consumer habits evolve rapidly, businesses need fresh strategies to stay relevant and effective. This year has seen several successful approaches for reaching and engaging customers. Below are five tested strategies gaining traction for enhancing marketing efforts and delivering superior outcomes in 2024 (updated). Breaking down SEO trends for 2024 Interactive content Interactive content engages people more effectively, as it can transform passive reading into active participation. By including quizzes, polls, calculators, and interactive infographics in your digital platforms, you can capture users' attention and keep them engaged for longer periods. This not only enhances usability and shareability but also provides valuable insights into user preferences that enable more personalised and impactful marketing strategies. Influencer marketing Influencer marketing is evolving to focus on micro a...