Sandeep Kushwaha

  Did you know that approximately 91% of online content gets no traffic from Google? One major reason is that many pages never get indexed. This is why getting your website indexed by Google quickly can be crucial for visibility. Here are five proven strategies to help ensure your site gets indexed right away. Submit Your Sitemap to Google Search Console A sitemap gives Google a roadmap of your website’s structure, making it easier to crawl and index your pages. To do this, log in to Google Search Console, navigate to the “Sitemaps” section, and submit your sitemap URL. Request Indexing via Google Search Console Manually requesting indexing for a specific URL can prompt Google to crawl and index the page sooner. Just go to the URL Inspection tool in Google Search Console, enter the URL you want indexed, and click on “Request Indexing.” Update Content Regularly Fresh, updated content signals to Google that your site is active, which can encourage faster indexing. You can focus on r...

  Building a website that reflects your core values is key to enhancing the essence of your brand. This is because your brand's website is more than just a digital shopfront; it is an extension of the values and ideals that your brand believes in. Doing so requires a thoughtful approach that aligns your design, content and user experience with the underlying values that your brand believes in. But how do you ensure that your visitors feel the same about your brand's authenticity from the moment they land on your homepage? Here are some tips on how to build a website that reflects your core values.  Before diving into design, clarify what your brand stands for. Identify the principles that drive your business or personal brand—whether it's sustainability, innovation, or customer-centricity. These values should be your guiding light throughout the website creation process. Choose colours, fonts, and layouts that resonate with your values. For instance, if sustainability is ke...

  With a flood of flashy online content, keeping your audiences entertained has become increasingly difficult. With countless brands strategising for attention, making your brand stand out needs more than just regular posting. Apart from just being creative and informative, your posts should reflect a deep understanding of your audience and cater to their problems at the same time. This is why having a diverse content strategy is essential to maintaining and growing your online presence. This blog will explore five innovative social media content ideas that can help you capture and retain your audience's attention across various social media platforms.   User-generated content Firstly, you should encourage your followers to share photos or videos using your products. When you repost their content, it not only provides an interesting feed but also fosters a sense of community and appreciation. At the same time, it also provides buyers with an idea of how your services or ...

  When it comes to building a great website, often only two things come to mind. The first is how it looks and feels, which is user experience (UX), and the second is how it ranks, i.e., search engine optimisation (SEO). However, many businesses make the mistake of focusing too much on one over the other. Experienced web designers understand that SEO and web design are two pieces of the same puzzle, often very interdependent on each other. When both these pieces are aligned, they can boost both your website's visibility and user experience. Here are five key reasons why SEO and web design should always go hand in hand.  User experience (UX) A well-designed website ensures easy navigation, fast loading times, and an intuitive layout. This results in better user engagement, lower bounce rates, and higher search engine rankings, as search engines prioritise sites with positive user experiences. Page speed and SEO Page load speed can directly impact SEO ranking, which makes it a ...

  Have you ever wondered why some websites appear on the first page of Google while others seem to be lost on the second page, never to be opened? This is mainly because even the best-designed site with the most valuable content can go unnoticed without proper Search Engine Optimisation (SEO). If you are launching a new website, cracking the right SEO code is crucial to driving traffic and building your online presence. The good news is that it's not as complicated as it sounds. This blog will dive into SEO strategies for new websites and tips to get your site ranking quickly and efficiently.    In-depth keyword research Start by identifying the most relevant keywords for your business or niche using tools like Google Keyword Planner or Ubersuggest. Along with that, you can focus on a mix of short-tail and long-tail keywords to capture a variety of searches. Look for keywords with high search volume but low competition. Also read this: Choosing the Right SEO Keyword...

  The digital marketplace offers endless possibilities for businesses to grow, but due to the competition, having just an online presence isn't enough. Success lies in how well you optimise your strategies to boost engagement, visibility and conversions. Whether you are new to digital marketing or a seasoned expert, understanding how to optimise your efforts can transform your online performance.  This blog will dive into creative digital marketing ideas that can help you enhance your online marketing efforts to keep you ahead in a competitive market.   Begin by deeply understanding your audience, as it is the key to optimising all your digital marketing efforts. Use tools like Google Analytics to track user behaviour, identify trends, and adjust your strategy accordingly. This will help you target the right segments more effectively. With mobile traffic accounting for a large percentage of web traffic, ensure your website and campaigns are mobile-friendly. From re...