Sandeep Kushwaha

Whether you are a proud owner of a large scale business or just started a new business, the ultimate goal is to increase sales and what better way to do it than giving your customers a worthwhile experience? Though you might think that just posting detailed content about your products or services is enough, it's just a grain of sand in the vast desert that the digital landscape today is.  We have curated a list of 5 tips that will help you drastically improve your websites user experience: Make use of the white space It is a design element overlooked by many as leaving a certain amount of space around any graphic design or text attracts the attention of users towards it. Avoid cluttering your site’s white space with advertisements and use it instead to enhance the website’s design.  Consider increasing the size of the header text to make it readable. 2.              Optimize your page speed Did you know along w...

Websites are probably the first contact users have with your brand. This is why you need to be a step ahead and tailor it to make it more attractive. Brand identity comprises the core values of your brand. Usually it is incorporated into your site in the form of visual elements. But you might wonder why to go through all this trouble. Here is why a strong brand identity is important in web design: Sets you apart from your competitors Most brands end up copying the layouts of popular websites which is why it becomes difficult to differentiate them. This is where strong brand identity comes into the picture. You can use a number of visual elements such as colour scheme, logo, slogan to convey your brand’s message. Customers will remember these elements as synonymous to your actual brand and will make you stand out in your niche market.  To maintain brand consistency Along with a strong brand identity, you also need to ensure that it is consistent across all your social media pages. E...

Search Engine Optimization (SEO) is the process of orienting your website to rank higher on the search engine results page (SERPs). But how will ranking higher impact your business? Read further to find out why seo is important for business: Attracts target audience Target audiences are essentially a set of individuals who have the potential to search for your business or use your services. If you find a way to ensure that your content reaches them, your time and efforts can be saved whilst making your business a success. Seo is a way through which this can be achieved. When you incorporate relevant keywords into your content, it is bound to reach those who search for it.  To stay at top of your competition   You will be surprised to know that about tens of thousands companies compete with each other in a certain niche for the audience’s attention. Some of them might even be using seo to establish their digital presence. If you still are not utilising it, you can lose your bus...

  You might have come across folk tales and other forms of oral histories prevalent for hundreds of years. Do you ever wonder how they withstood the test of time? Because of storytelling. Brand storytelling involves creating a story surrounding a particular brand that will resonate with the audience whilst also involving facts about it. Visuals can be a powerful form of narrating a story. Here’s how: Increases your site’s engagement: Posts or stories with creative graphic design make your audience feel drawn towards your content. One way you can do this is by conveying complex ideas with the help of visual metaphors. For example- Tropicana made a poster for their orange juice by making an orange shaped bread so as to signify that it is as nutritious as a full fledged breakfast.  Helps your brand stand out: You can make custom illustrations with unique elements that the customers will remember a beat too long. This will establish an emotional connection with the audience as th...

Social media marketing involves harnessing various platforms to gain valuable traffic across your sites. For an effective social media marketing strategy , you have to know the key elements and how to establish them. Don’t worry, you don’t have to go about searching the wide internet as we have curated the following list and it can be of help. Creating an audience persona At the end of the day all the marketing strategies, all the efforts come down to catering to specific audiences through your content. You can do this when you have a better idea about your target audiences. Audience personas are the demographics of your audiences’ interests, fears, needs and behaviours. They will in-turn help you choose the appropriate social media platforms. How to create an audience persona- Research your audience. Identify customer goals and pain points. Understand how you might be of help. Group together common characteristics. You will have a group of unique customer personas. Goals that align wi...

Ecommerce SEO (search engine optimization strategy) is a process that aims to improve your site's visibility without using paid ads. The best seo strategies for e-commerce are those which are tailored particularly for your website for which you can get an seo agency on board. We have curated a list of ways you can drive more traffic to your online store using seo: Conduct an seo audit Seo audit is essentially the process of analysing your website’s on page and off page elements and visibility. In accordance with this, you can develop strategies which will be very specific therefore, effective in bringing in more traffic. It will also help you determine the areas in which you stand out from your competitors and areas where you need improvement. Use keywords in the right places You might already know that you have to include the keywords to rank higher on the search page. Using them in the right place is just as important. In addition to including keywords naturally in your content,...

Whether you are someone who is in the process of developing a website or someone who has an established website, having a large amount of traffic is the aim of every website owner. But with so many websites across the internet today, getting an audience for your website can be difficult. But don’t worry. The following effective tips will help you boost organic traffic on your website: Create the right type of the content The content you post should match the user’s search intent. Try researching the forms of content posted for your niche. There is a chance that users of your niche are looking for video tutorials or they prefer reading articles. If what they are looking for is available on your website, they will visit it again, maybe even recommend your site to someone else. Therefore, to increase the user traffic on your website, find the right type of content first.   Try to avoid keyword cannibalisation Keyword cannibalisation is when multiple pages of your website have the same...