E-commerce SEO: How to Drive More Traffic to Your Online Store

Ecommerce SEO (search engine optimization strategy) is a process that aims to improve your site's visibility without using paid ads. The best seo strategies for e-commerce are those which are tailored particularly for your website for which you can get an seo agency on board.

We have curated a list of ways you can drive more traffic to your online store using seo:

1. Conduct an seo audit

Seo audit is essentially the process of analysing your website’s on page and off page elements and visibility. In accordance with this, you can develop strategies which will be very specific therefore, effective in bringing in more traffic. It will also help you determine the areas in which you stand out from your competitors and areas where you need improvement.

2. Use keywords in the right places

You might already know that you have to include the keywords to rank higher on the search page. Using them in the right place is just as important. In addition to including keywords naturally in your content, make it a point to insert them in your H1 and H2 tags as well as the meta tags and meta description. Getting a higher rank will naturally increase the number of visitors to your website. 

3. Create quality backlinks

If there is one thing that will make your users visit your website again and again, it's if they find you authentic. Backlinking is when the link of your website is mentioned on another company’s website. If you have a backlink from a reputed website, it is a signal to Google that your content is valuable. Not only that, it also establishes you as trustworthy to the first time visitors. 

If you are looking for a top seo services company in Mumbai the Verve Media is just the place for you. They develop effective link building strategies for online stores and help establish you as authoritative in your domain.

4. Format your content for featured snippets 

This is yet another way you get more traffic because of higher rank. Remember seeing a box popping up at the the top of the search page with information from a page followed by the page’s url? Those are called featured snippets. One way you can make your content appear in that box is by writing it as bulleted points. 

These are some ways you can leverage seo and drive more traffic to your ecommerce store. The internet is cluttered with seo tips for e-commerce websites. Though these are useful, sometimes it becomes challenging to find customised solutions. This is when you need to bring a reputed agency into the picture.

Verve Media is one of the best advertising agencies in Mumbai which offers a plethora of services from filmmaking to web and app development. They have a team of young, innovative professionals who provide unique solutions, thereby helping you achieve your business goals. Their client list which includes Uber, NABARD, The Nail Shop is a testament of the same. In addition, they have won and been nominated for multiple awards for their groundbreaking short-films. You can take a look at their website for more information on the services.