Sandeep Kushwaha

  In 2024, Search Engine Optimisation (SEO) has become a critical tool to help businesses gain visibility online. Until just a few years ago, SEO used to be a supplementary marketing tactic, but now, with billions of searches conducted daily, it has become the backbone of visibility and reach. Proper SEO implementation can be critical to making or breaking a business's online presence. If you are not on board yet, here are some reasons why SEO has become a game-changer in the new digital age.  Increased visibility and credibility  Without proper optimisation, even the most compelling content can remain invisible. Optimising your site for search engines can not only improve the ranking of your site, but at the same time, this higher ranking can foster trust among users, increasing the credibility of your site.    Improved user experience Improving the user experience of your site is essential for a higher ranking. This is because search engines prefer sites that can keep users engag

  Using keywords is a key aspect of every effective Search Engine Optimisation (SEO) strategy. This is why the question of how many keywords to use often puzzles SEO experts. Since keywords serve as a bridge between search engine users and businesses, using few keywords might limit your reach, while stuffing too many can lead to penalisation. So this blog will explore the ideal number of keywords and what search engines expect so that you can provide a perfect balance between visibility and relevance.  Understanding keywords  Essentially, keywords are the phrases that users type into the search bar when looking for information, products or services. They are important for SEO because when you include these terms in your content, it helps search engines match your site with user queries. However, search engine algorithms have become increasingly better at understanding the relationship between the keywords and the content around them and can immediately detect if the use of the keyword