Sandeep Kushwaha

  You’ve probably heard the buzz, how LLMs are transforming digital marketing. But behind that broad statement sits something more specific (and more powerful): Large Language Models, or LLMs. These aren’t just content generators. They’re transforming how marketing works, from early planning to execution and analysis. LLMs like GPT-4, Claude, and Gemini are already baked into the tools and workflows many teams use every day. If you're a digital marketing agency and not paying attention? You're already behind. Let's take a look. How LLMs “See” Content? Old-school SEO was all about keywords and links. LLMs work differently. They look at the big picture. They scan for meaning, relationships between ideas, and how naturally a topic is covered. If your content makes sense to a human, there’s a good chance it’ll make sense to the model. That’s why structure, clarity, and tone suddenly matter a whole lot more than keyword stuffing. LLMs try to “understand” your content, not just ...

  Everyone’s making video content. Few are making it discoverable. That’s the real gap in 2025. The way people find and engage with videos today doesn’t just depend on good visuals or catchy titles. It hinges on how well that video is built to perform across two different ecosystems at once: search engines and social feeds. Understanding how video SEO and social media work together is now essential to modern content performance. Brands that get this balance right? They don’t just show up. They stick. Here is why. Video SEO Isn’t Just About Ranking Anymore Video SEO has changed. A lot. It’s not about cramming keywords into YouTube descriptions anymore. Search engines are smarter now. They look at things like viewer retention, structured metadata, even the tone and content of the audio itself. Some of it is being transcribed by AI mid-watch. If your video doesn’t hold attention or clearly fit a theme, you’re losing ground, no matter how pretty the thumbnail looks. Effective video SEO...

  Artificial intelligence has moved past just reshaping content. It’s now changing how brands are discovered altogether. Going into 2025, AI in SEO isn’t about efficiency anymore. It’s become the backbone of staying relevant. With generative search evolving fast and AI systems leading the front of the SERP, the landscape keeps shifting. Use AI as a Real SEO Advantage AI is part of nearly every SEO team’s workflow now. Data from Exploding Topics shows about 86% of SEO professionals are already using it. That’s saving them 12+ hours a week on average, along with better outcomes across the board. But it’s not plug-and-play. Think of it more as a partner than a shortcut. When guided by the right strategy, it speeds up ideation, clustering, audits, link reviews. Still, it’s people who steer the outcomes. Generative Search Is the New Front Row AI-driven SEO strategy is right at the surface now. With updates like Gemini, Google’s results page looks different. Instead of just ranked links,...

  Marketing looks fine. You’re seeing traffic roll in. But leads? Not where they should be. Sales? Underwhelming. The issue may not be your ad spend or campaign structure. It could be your site. Plenty of businesses overlook this. The biggest reason conversions stall isn’t always strategy; it’s the way the website performs. An outdated design, clunky mobile layout, or slow load time can quietly sabotage everything else. A skilled web development agency can fix that. Not just by making the site look good, but by helping it convert better. UX-Focused, Mobile-Ready Design You have a few seconds, at most, to make an impression. If your site feels confusing or takes too long to load, people don’t wait around. A responsive, user-first design ensures: Clean mobile layout (Google cares about this more than ever) Quick load times that hold attention Consistency in branding across all devices It’s not just about looking polished. It’s about reducing friction. A good agency will design with ...

  Search today is local. Most people don’t just look for “a bakery”; they look for “a bakery near me”, and yet, far too many businesses still chase broad SEO goals, ignoring the one approach that drives results where it actually matters: right around them. That’s where local SEO comes in. It’s not about reaching everyone; it’s about showing up for the right ones. Done right, local SEO gives your brand visibility where decisions are made and conversions happen. What is Local SEO and How Does It Work? Local SEO services are all about helping people nearby find you faster. When someone searches for a service in a specific area, Google prioritises businesses that show strong local signals. That’s how those map results appear. Here is a list of proven strategies to skyrocket your website traffic . To get there, these elements matter: A well-optimised Google Business Profile Location-based keywords added across your site Consistent listings on platforms like Justdial, Sulekha, or Yelp Re...

  Short answer: Extremely. Today travellers are using platforms like TikTok, Instagram, and Facebook as their modern-day travel agents, searching for tips, inspirations, and real-time recommendations. It’s hard to ignore just how much social media has changed the way people plan their travel. For many, it's become the first stop. Not just for inspiration, but for actual decisions. Platforms like TikTok, Instagram, and even Facebook are no longer just places to post. They’re where trips begin. Forget brochures. Forget search engines. People are swiping through itineraries, reviews, and location tags before they even open a map. Discovery Doesn’t Start with Google Anymore That moment when someone thinks, I need a break, more often than not, they’re reaching for their phone, not typing into Google. A few minutes on TikTok or Instagram, and they’ve already got a mental shortlist of destinations. Sometimes even a restaurant or two. Hashtags like #TravelTikTok aren’t just fun, they’re tr...