Web Development Trends That Can Boost Your Digital Marketing Efforts

 

Introduction

Technology has rapidly evolved over the last few years and so have the marketing strategies. To stay ahead in the realm of the digital marketing landscape it is crucial to know web development trends. Let’s take a look at some of the most essential web development trends as a website owner you should know. 

1. Progressive Web Apps (PWAs )
   Progressive Web Apps(PWAs) are one of the best web development trends. It provides the best of both web and mobile app development. The use of PWAs is essential with the increase in smartphone and tablet usage to perform various online tasks. PWAs help improve the speed of the website and get it to load in no time. This helps with user experience by offering a fast, reliable and responsive experience and even works offline.
   
   

2. AI Integration and  Chatbots
   We are all aware of the revolution of AI over the years and the scope of advancement it holds in the upcoming years. AI has become an important aspect of business interaction and customer service. AI chatbots help improve real-time support and engagement with the online audience 24/7. This helps businesses to offer a seamless digital experience, boost conversion rates and enhance user experience. 

3. Accelerated Mobile Pages
   Accelerated mobile pages were first introduced by Google in 2015. Your website’s page speed impacts your customer's decision to purchase your products, which means that you shouldn’t ignore it at any cost. AMPs play a crucial role in reducing page loading time on mobile and tablets. It is noted that Google often prioritises AMP-enabled pages in search engine results. This helps your website gain higher click rates and improved SEO ranking.
   
   

4. Single Page Applications
   Single Page Applications (SPAs ) are one of the most recent web development trends. SPAs are Java-based applications which load a single HTML page and dynamically update the content as per the users without refreshing the website. The top development communities like Google, Facebook and Twitter have adopted SPAs because of the many benefits it offers.
   
   

5. Optimised Voice Search
   The popularity of voice searches has rapidly grown ever since its introduction in the year of 2011 by Google. The simple Google voice search has taken off in every aspect of our lives. For example, more than 130 lakh people in India use smart home devices at their home. It is believed that the use of voice search will become more relevant over the years.

Here are some of the most important web development trends that can boost your digital marketing efforts. By implying these trends you can create a strong foundation and engagement with your target audience. If you are looking for some professional help which can help you meet your business goals fast then contacting a digital marketing company is the right choice. Verve Media is a digital marketing agency which stands out for its top-notch services. Their team of experts understands the benefits of digital marketing for business whether it’s small or large. They offer various services which include digital marketing, social media marketing, graphic design, web development and more. Verve Media has worked with Uber, Rummy Circle, Grid, Tata Nexarc, Realme and more. If you like to know more about their services then check out their website now!