Sandeep Kushwaha

Whether you are a proud owner of a large scale business or just started a new business, the ultimate goal is to increase sales and what better way to do it than giving your customers a worthwhile experience? Though you might think that just posting detailed content about your products or services is enough, it's just a grain of sand in the vast desert that the digital landscape today is.  We have curated a list of 5 tips that will help you drastically improve your websites user experience: Make use of the white space It is a design element overlooked by many as leaving a certain amount of space around any graphic design or text attracts the attention of users towards it. Avoid cluttering your site’s white space with advertisements and use it instead to enhance the website’s design.  Consider increasing the size of the header text to make it readable. 2.              Optimize your page speed Did you know along w...

Websites are probably the first contact users have with your brand. This is why you need to be a step ahead and tailor it to make it more attractive. Brand identity comprises the core values of your brand. Usually it is incorporated into your site in the form of visual elements. But you might wonder why to go through all this trouble. Here is why a strong brand identity is important in web design: Sets you apart from your competitors Most brands end up copying the layouts of popular websites which is why it becomes difficult to differentiate them. This is where strong brand identity comes into the picture. You can use a number of visual elements such as colour scheme, logo, slogan to convey your brand’s message. Customers will remember these elements as synonymous to your actual brand and will make you stand out in your niche market.  To maintain brand consistency Along with a strong brand identity, you also need to ensure that it is consistent across all your social media pages. E...

Search Engine Optimization (SEO) is the process of orienting your website to rank higher on the search engine results page (SERPs). But how will ranking higher impact your business? Read further to find out why seo is important for business: Attracts target audience Target audiences are essentially a set of individuals who have the potential to search for your business or use your services. If you find a way to ensure that your content reaches them, your time and efforts can be saved whilst making your business a success. Seo is a way through which this can be achieved. When you incorporate relevant keywords into your content, it is bound to reach those who search for it.  To stay at top of your competition   You will be surprised to know that about tens of thousands companies compete with each other in a certain niche for the audience’s attention. Some of them might even be using seo to establish their digital presence. If you still are not utilising it, you can lose your bus...