Why your Web Design Matters more than you think

 In the very first few seconds of interaction, the design of your website makes an impression in the visitor’s mind. This impression impacts how the audience perceives your brand, which can either make them stay on your page or switch to a competitor. That’s how a good website design helps you with leads. Let’s look at the three reasons why your web design matters more than you think:

1. Highlights Brand Identity: 

The moment a visitor lands on your web page, they should get an idea of what the business is all about. It is said that a picture is worth a thousand words; therefore, use the visual elements that convey your story and represent your brand. Details such as the logo, colour, and graphics assist people in remembering the activity the domain brand is associated with. In simpler words, a website highlights brand identity in pictorial form. 

2. Improved SEO: 

A website with balanced SEO is an art form that gives your brand an edge. This includes the loading time of your site, designs, navigation, and functionality, along with the content and keywords. These factors keep users engaged on the site, which in turn boosts your SEO. If users are fed up with the slow results, they prefer to leave within a few seconds. The parameters to optimise your web design are E-E-A-T (Experience, Expertise, Authoritativeness and trustworthiness.) 

3. Builds Audience Trust: 

According to research by Standford University, 75% of users admit to making judgements about a company's credibility based on its website design. To instil a sense of trust, incorporate the existing trends that show your business is in full swing. If visitors perceive your design as outdated, they will probably think the business and product are in a downward spiral. Another way is to emphasise security and transparency in the layout design. This includes drawing the attention of the visitors to security policies, providing contact information, elaborating on how you protect their data and so on. 

Conclusion:

The reason why your web design matters more than you think is that every business needs a quality website to sustain itself in the long run, especially in this modern business world. It influences the quality of the customer experience and eventually translates into where your business stands in the market. 

If you're thinking about creating a website, check out Verve Media, one of the leading website development agencies in Mumbai. Their young, imaginative and creative team of professional web designers brings you a fresh approach. The digital marketing company in Mumbai further provide tailor-made, strategy-based services ranging from web development, social media marketing, graphic design, SEO and film to photography. So take a look at Verve Media to get in touch or book a consultation for your web design.