Sandeep Kushwaha

  For years, businesses have hired an SEO agency to:  climb up Google’s rankings,  build backlinks,  optimise keywords, and  ride that wave of organic traffic. But the landscape in 2026 is going to change. Even today, more users are asking questions directly to applications powered by large language models: “Hey ChatGPT, what shoes should I buy for running in heat?” or “Copilot, how do I fix my kitchen sink leak?” No search result page, no list of tabs running, but a straight answer. This means a new frontier is emerging: SEO AI Optimisation. Clients often ask the digital marketing agency if they’ve ever hired one: “Does normal SEO still work?” “Should we partner with an AI SEO agency?” The answer is: yes, but it’s evolving. Two concepts sit at the heart of this shift: Answer Engine Optimisation (AEO) and generative engine optimisation (GEO). 1. Answer Engine Optimisation (AEO): Optimising for the AI Answer Imagine your content being pulled into a chat window o...

  In modern commerce, visibility equals opportunity. Digital marketing ensures your brand is discoverable across platforms, from search engines to social media, helping you attract qualified leads instead of relying solely on traditional outreach. With its help, you can show up, differentiate yourself, and maintain your relevance. In fact, it’s one of the key factors in creating substantial exposure, which then increases the growth of the business. Establishing a digital presence is a strategic necessity that enhances visibility, competitiveness, and long-term profitability.  Here is the importance of digital marketing for business owners. It Expands Your Reach Instantly Digital marketing helps your business go further than just local limits. With the right online efforts, you can reach people from different cities or even countries without opening new branches. Be it through social media, Google, or emails, your message can reach the right people in a very short time.  I...

  Running an online store today has become a lot more than uploading products and waiting for them to sell. The real game happens on social media, where people are most active and discover, compare, and connect with brands. If your business isn’t active there, you’re missing out on the relationships that turn into loyal and regular customers. So, having someone who understands media marketing for e-commerce brings in new changes.  Why is Social Media Important for E-Commerce? Social media is your digital shopfront because it’s where impressions come from. Consumers today are more likely to discover a brand on Instagram or TikTok than through a traditional ad. That means your product photos, tone, and even how you respond to comments shape how people perceive your brand.  But where businesses slip is when they treat it like a side task, not as a core growth for their brand. A consistent, data-backed social media strategy can:  Position your products where your target...

  Running an online store today has become a lot more than uploading products and waiting for them to sell. The real game happens on social media, where people are most active and discover, compare, and connect with brands. If your business isn’t active there, you’re missing out on the relationships that turn into loyal and regular customers. So, having someone who understands media marketing for e-commerce brings in new changes.  Why is Social Media Important for E-Commerce? Social media is your digital shopfront because it’s where impressions come from. Consumers today are more likely to discover a brand on Instagram or TikTok than through a traditional ad. That means your product photos, tone, and even how you respond to comments shape how people perceive your brand.  But where businesses slip is when they treat it like a side task, not as a core growth for their brand. A consistent, data-backed social media strategy can:  Position your products where your target...

  A website isn’t just a URL. It’s the first glimpse of your brand to the world. It tells your story, delivers, and sometimes even decides if people stick with it or leave. When building the space, businesses often face a question: if they should go for a fully custom or take a template route. A custom website is built from the ground up, designed specifically around your brand’s personality, goals, and workflow. Every element, be it visuals to functionality, is customised.  Templates, meanwhile, are pre-designed frameworks that you can tweak. They’re convenient, faster to deploy, and cost-effective, but they have their own limitations.  Why Custom Web Development is the Right Approach for Businesses Brands that want their website to be more than just an online placeholder, custom development offers:  It fits your unique business workflow and objectives It allows tailored features like e-commerce integrations, interactive forms, or member portals It’s optimised for p...