Sandeep Kushwaha

Video content has become a strong tool for brands to connect with their audience and convey their message effectively. Whether it is for social media marketing, product promotion, or storytelling, high-quality video footage is important. Professional video editing is just as important as making videos. Here are the top five benefits of hiring a professional video editing service for your brand: Storytelling excellence Every brand has a unique story to tell, and videos are one of the best ways to showcase this. Professionals have the expertise and knowledge to transform any content into a compelling story. They understand the importance and art of storytelling and how to engage the audience in the best way possible. If you want to leave a long-lasting impression.  Enhanced visual appeals Professional video editors can improve the aesthetic attractiveness of your content. They are skilled in making your videos appear professional, aesthetically engaging, and captivating. In a clutter...

  Introduction  Visual content is more engaging than any other type of media. This is why graphic design can capture the attention of your audience more efficiently however being visually pleasing is not it’s only role. Building a loyal client base, influencing your client's engagement and preserving how they interact with your brand is a crucial role of graphic design. In this blog, we’ll explore how graphic design can impact your client engagement.   Influences Client Decision Did you know that many consumers make purchases based on the product's visual appeal? With the help of graphics design, you can make your products look more aesthetic and attract more consumers to your website. Graphic design can tailor your brand identity and help you create a positive impact on online platforms. Brand Recognition When we think of brands such as Nike, Puma, or Adidas what first comes to our mind? You got it right! Their brand logos are the first thing we think of and that is the ...

  Introduction  Gone are the days when social media was used just to be social, now it has become an important tool for businesses to grow and introduce their services and products to people all over the world. Through social media, it has become more efficient for businesses to expand brand awareness, build credibility and drive conversion. However, in order for your social media initiatives to have the most possible impact, you must track your social media measurements and key metrics. Let’s look into the why you need to track your social media performance.  What Are Social Media Metrics And It Is Important To Track Them? Social media metrics are a measure which showcases how well your social media strategies are working and what you can do to improve it. It enables you to analyze the score of interaction (likes, comments and shares) in your post and content. Why is it important? Well, it helps you understand your audience’s demographic their interests, and mode of inte...

  Introduction Technology has rapidly evolved over the last few years and so have the marketing strategies. To stay ahead in the realm of the digital marketing landscape it is crucial to know web development trends. Let’s take a look at some of the most essential web development trends as a website owner you should know.  Progressive Web Apps (PWAs ) Progressive Web Apps(PWAs) are one of the best web development trends. It provides the best of both web and mobile app development. The use of PWAs is essential with the increase in smartphone and tablet usage to perform various online tasks. PWAs help improve the speed of the website and get it to load in no time. This helps with user experience by offering a fast, reliable and responsive experience and even works offline. AI Integration and  Chatbots We are all aware of the revolution of AI over the years and the scope of advancement it holds in the upcoming years. AI has become an important aspect of business interaction...

  Social media has completely changed the world of marketing in 2023. We all have seen the increased demand for social media marketing over the past few years. Many businesses are turning to social media marketing agencies to upgrade their social reach on several online platforms. Let’s check out 5 marketing agencies that are killing the social media game. Brew My Idea Brew My Idea is a Mumbai-based digital marketing agency which was founded in 2016. They can help you craft your digital presence with a creative approach. Brew My Idea has a team of creative professionals who can help you create a digital masterpiece and mould your brand’s image as per your requirements.  Verve Media Verve Media is an amazing media agency which offers several services including social media marketing. Their social media presence contains useful information, some occasional bits of fun, and interactive posts. The minute you start reading their posts you will get a glimpse of their team and the ...

  There is no doubt that there is cut-throat competition when it comes to ranking higher on the search engines. It has become a necessity for a business to get their website on the first page of search engine results. This is where the SEO score comes into play as it determines how optimised is your website to rank higher. You can consider SEO your most valuable asset which helps in boosting your business by driving more organic traffic , revenue and conversions. Let’s explore what affects your SEO score and how you can improve it in 3 steps!  What Is SEO Score? SEO score is a measure which shows a website’s optimisation score based on its technical aspects and user-facing elements. It is measured on a scale of 100 and the websites that have SEO scores from 80 to 100 are likely to have higher rankings in search engines like Google.  What Affects SEO Score? Here are some factors which affect SEO scores: Technical Parameters: The technical aspects such as site structur...

  Storytelling has been long used to convey a brand’s story to customers, thereby creating an emotional connection with them. Corporate video production leverages storytelling to effectively boost your brand’s popularity.  With so many developments happening in the digital landscape, corporate video production, being one of its branches, is also evolving. These advancements happen especially in line with what the customers need at that point of time. Here are a few corporate video production trends: Don’t skip long form videos Due to the popularity short form videos are gaining on platforms like reels or youtube shorts; people tend to only post there in hopes of increased chance of viewing. Though low attention span needs to be taken into account, it is best to have a mix of different length videos on your channel. If a video is informative, talking about product features, then you will want to make it as much in detail as possible.  Try live streaming What’s better th...